App to encourage people to reduce their social media usage by highlighting the amount of CO2 we could save. Created for the ICAD Upstarts 2022 programme. You can see the full app here.
Little by Little is specifically designed not to be addictive, with a purposefully neutral colour palette and limited features.
The app in action
Screenshot from the app
A mood tracker is incorporated to underline the positive mental health impacts of distancing yourself from social media.
The app works by calculating a user's typical social media time, and showing how much CO2 is saved by reducing usage.
Taking inspiration from "one-per-day" games like Wordle, the app acts as a hub allowing the user to access just one photo and one painting per day, as well as one poem and one page from their current Kindle book. These limitations prompt deeper engagement, and act as a complete contrast to the endless scroll of social media.
